Search Engine Optimisation (SEO)


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Search Engine Optimisation: SEO

Search Engine Optimisation or SEO for short, is basically applying principles to help your website and company get top rankings in the search engines using multiple online techniques and locations. This means that when your customers are looking for the type of service you offer that they find either your website or any source, press release or article that leads back to your company services, bringing you more customers.

We use strictly ‘white-hat’ SEO which means we go by the book so that your rankings increase month by month and stay there with the correct maintenance and additional SEO every month from us. We always analyse your target market first and show you potentially where you can be gaining more customers.

SEO can be categorised into two main forms, on-page SEO and off-page and we these to a professional standard every time.

Search engine optimisation should be in the same way as you see your business, long term for long term growth. 

The bottom line is, before we even start any work, we anlayse your market for free, to make sure there is room and high potential for you to rank highly in the search engines first! More simply, we do not take your money and hope for the best – we only move forward if we can clearly see that you have very good potential for top rankings! Our aim is have a great relationship with and deliver YOU the continuous results so you can profit more and we continue to work together over a long period of time!

Below is just an example of the type of month 1 work we do, after you we decide to proceed, with a monthly plan after that. 

Month 1 Local 5 Local 10 Local 20
On Page Optimisation
Keyword Research Yes Yes Yes
Competition Research Yes Yes Yes
Current Ranking Report Yes Yes Yes
Online Marketing Dashboard Created Yes Yes Yes
On Page Optimisation
Keyword URL Mapping Yes Yes Yes
Target URLs 2 5 8
301 URL Redirects Homepage + Homepage + Homepage +
XML Sitemap Installation (on website) Yes Yes Yes
Google XML Sitemap Upload Yes Yes Yes
Yahoo XML Sitemap Upload Yes Yes Yes
Bing XML Sitemap Upload Yes Yes Yes
Set Google GEO Location Yes Yes Yes
Set Google Crawl Rate Yes Yes Yes
Content Optimisation
Meta Tag Writing and Optimisation Target URLs Target URLs Target URLs
Website Keyword Density Optimisation Target URLs Target URLs Target URLs
New Page Creations Yes (if required) Yes (if required) Yes (if required)
Additional Website Content Instructions Yes (if required) Yes (if required) Yes (if required)
Anchor Text Optimisation Yes Yes Yes
WordPress Blog Installation Yes (if required) Yes (if required) Yes (if required)
Article Writing (350 words each) Yes Yes Yes
Local Listings
Google Local Yes Yes Yes
Yahoo Local Yes Yes Yes
Bing Local Yes Yes Yes
Hand Submission top 8 additional local listings Yes Yes Yes
340+ Directory Submissions Yes Yes Yes
Google Local Optimisation
Listing Creation Yes Yes Yes
Listing Description Keyword Optimisation Yes Yes Yes
10 Photos Uploaded into Places Page and Google
Yes Yes Yes
Additional Information Fields Creation Yes Yes Yes
Hours of Operation input Yes Yes Yes
Payment Type input Yes Yes Yes
Optimised Category Selection Yes Yes Yes
“More about this Place” Optimisation Yes Yes Yes
Coupon/Promotion Update Yes Yes Yes
Keyword Optimised Listing Yes Yes Yes
Listing Verification Yes Yes Yes
Listing Claiming Yes Yes Yes
Google Analytics Installation 2 Primary Pages 5 Primary Pages 8 Primary Pages
Google Webmaster Installation Yes Yes Yes
Google Webmaster Analysis Yes Yes Yes
Yahoo Webmaster Analysis Yes Yes Yes
Bing Webmaster Installation Yes Yes Yes
Bing Webmaster Analysis Yes Yes Yes
MONTHLY Local 5 Local 10 Local 20
Off Page Optimisation
Article Writing 2 5 8
Article Submissions 40 75 150
Directory Submissions 25 50 100
Social Bookmarking 15 25 50
Link Dropping 5 8 11
Local Classifieds 5 5 5
Monthly Google Local Optimisation
Update Offers (coupon promotions) with keyword
Yes Yes Yes
Creation of Picture Slideshow Music Video and
Yes Yes Yes
Post on Place Page about Events, Specials and More… Yes Yes Yes
Google Places Bookmarking Yes Yes Yes
Monthly Reporting
Up-To-The-Minute Stats Dashboard Yes Yes Yes
Monthly Traffic and Ranking Reports Yes Yes Yes